Morning Reading, selected articles of interest from various publications.

Coke buys into Innocent smoothies
Coca-Cola has bought a £30m stake in Innocent, the British fruit drink and “smoothie” maker renowned for its ethical ethos.
Innocent says the minority investment will allow further European expansion.
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Teams Race to Build Super-Fuel-Efficient Car
A field of 111 teams — ranging India’s Tata Motors Ltd., Silicon Valley startup Tesla Motors Inc. and a team backed by musician Neil Young — will compete for a $10 million prize to build a practical vehicle capable of getting the equivalent of 100 miles per gallon of gas, the contest’s backers said Monday.

The Progressive Automotive X-Prize contest, with its underlying premise that the legacy auto industry needs a shot of innovation to escape its current woes, coincides with the wrenching restructuring of Detroit’s big automakers and heated debates about energy policy in Washington.
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Twitter 101, Part 2 – by Ron Jones
Last week’s “Twitter 101, Part 1” was all about understanding Twitter, its benefits, and initial setup. Now it’s time to introduce you to tools and resources that will help you make the most out of Twitter.

There are too many tools to review, with more coming out every day. My goal is to help you get started with the basics. Then you can use Twitter to help you find all the resources and tools that will make you a pro.
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Getting More Blog Readers and Twitter Followers – by Chris Crum
Use Twitter and Blogs to Compliment Each Other
Of people who both blog and tweet, the majority would overwhelmingly prefer to have more blog readers than followers on Twitter. This is according to surveys conducted by Darren Rowse who runs ProBlogger and TwiTip.
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